BUILDING TWIST

Nike Building Twist is an interactive projection mapping experience controlled by a shoe. It was a project to illustrate the unrivaled flexibility of the new NIKE FREE footwear.

We held a one-night-only stunt at the iconic Yokohama Red Brick Warehouse in Yokohama, Japan to allow users to literally twist a building like you can with the shoe.

BUIDLING TWIST : RECAP FILM

INFLUENCER KIT

We sent out cryptic invitations to countless influecers throughout Tokyo.
The invitation was a package that contained a suprise: a brick that looks the part but bends just like the flexible Nike Free Shoe.

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Updated 24.10.31