NIKE FREE FACE
Nike Free Face is a unique web application that allows you to bend, twist and contort your face like Nike's trademark sole. Through technology we don’t understand enough to explain, the site recognizes your face adjusts to your every expression. It also color-coordinates to your clothes and builds a matching Free shoe with NIKEiD. Users can also submit their best contorted face to the Free Face Off; a voting competition which had weekly winners.
FREE FACE : CASE STUDY