WINS AND LOSSES
But the road to the Laker's 17th banner was the hardest fought yet. To highlight the significance of this championship win amidst the turmoil the world is experiencing, we juxtaposed the wins and losses of not just the team, but the entire city of Los Angeles.
This TV spot was aired right after the Lakers clinched the 2019-20 NBA title.
TVC / SOCIAL FILM
DIGITAL OOH AT CRYPTO ARENA