NIKE MUSIC SHOE
The brief was to express both the flexibility of the sole of Nike Free Run+ and the musicality aspect achieved by inserting the nikeplus device into the shoe. By rigging the shoe as a musical instrument, we featured it in a unique music video clip which reached 450,000 views on YouTube in 10 days and to date, over 1 million.
The performance was a great buzz as people debated over the authenticity of the music shoe instrument and were ultimately blown away when it was verified to be true when we released the 'making of' video.
MUSIC SHOE : VIRAL FILM