GAME OF GO
An interactive running experience took place over the course of two days, live at Microsoft Square in Los Angeles with Olympian athletes. We wanted to feature the incredible reactivity response of the shoe by highlighting the features of Nike React. We developed a virtual platform from scratch in the Game of Go where players could create (and subsequently become) avatars. They compete in a virtual race where they must react to a series of obstacles in a video game world. Three players raced against one another on giant, double-wide, treadmills that gave players a chance to run, jump, zig-zag, and sprint uphill in an exhilarating, 400 meter race like no other.
GAME OF GO : CASE STUDY
GAME OF GO : BTS PHOTOS
GAME OF GO : GAME GRAPHICS