RUN like ME
To demonstrate the benefit of the shoe that is designed to help you to run longer, we created a unique social interactive running experience that seamlessly connected Facebook, Nike+ and real world running.
We worked with a famous GPS runner in Tokyo, Joseph Tame with the system showed where he would run 10 more meters every time the Facebook Like button was pressed. Joseph responded to his promise of running every single "Like" contributed to the distance goal set by Facebook fans.
RUN like ME : CASE STUDY
RUN like ME : GPS JAPAN MAP