THE MAN WHO KEPT RUNNING
Kevin Hart unboxes the Nike plus Apple Watch and we used that real moment to hijack his hype reaction with the product; by creating an imaginative narrative of a man obsessed with answering the call of the watch which prompts him “Are you running today?”
The campaign is a series of mockumentaries as he is progressively driven to keep running and turns out lost in a maniac exploration into the desert.
TVC / SOCIAL FILM
The imaginative 99 days of his running expedition in the wild